About Us

For more than 10 years we have helped businesses run smoothly with Salesforce. Our blend of business & technical acumen enables us to create solutions that help business leaders make informed decisions. We have a knack for turning our customers’ Salesforce frustrations into clear results and actionable data insights.

What does “Apricity” mean?

Apricity means, “The warmth of the sun in winter.” That sense of relief is what our expertise and results bring to our customers.

Meet the Leadership

Will Powell has been building Salesforce solutions for over 15 years. He has extensive experience as a technical architect helping organizations achieve results with their Salesforce environments.


  • Founder and CEO

    Will Powell has been building Salesforce solutions for over 15 years. He has extensive experience as a technical architect helping organizations achieve results with their Salesforce environments.

    When not making Salesforce magic happen, Will can be found with his family hiking and exploring Maine and surrounding areas

Robert Haukenberry has been leading professional services organizations for over 15 years. Prior to joining the Apricity group, he performed technical sales and business development for Certinia SI partners.


  • Co-Founder and CRO

    Robert Haukenberry has been leading professional services organizations for over 15 years. Prior to joining the Apricity group, he performed technical sales and business development for Certinia SI partners.

    When not diving into technical sales, Robert can be found touring National Parks with his family, gardening, or surfing in Mexico.